What is Mystery Shopping ?

“The use of individuals trained to experience and measure any customer service process, by acting as potential customers and in some way reporting back on their experiences in a detailed and objective way.”
(MRS – Market Research Society)

Why Mystery Shopping ?

Mystery shopping reveals the true nature of your business, by providing objective & reliable feedback from the customer perspective.
Strategically tailored to your company corporate goals, Mystery Shopping enforces employee integrity by showing them what is important in serving customers.

Uses of Mystery Shopping method

01 I Customer Experience Evaluation

Every business carefully build a personal strategy to reach their customers. Mystery Shopping is the best way to measure the success rate of your service strategy and see how the customer feels about it.

02 I Competitor Evaluation

Customers’ loyalty is hard to get and worth to keep. Getting to know your competitors’ strengths and weaknesses, can give a significant impact on your market position and customer maintenance.

03 I Compliance Evaluations

An in depth day-to-day details in operation & regulatory compliance.

04 I Incentive / Reward Evaluations

Incentive is essential to enforce frontline employee in promoting products enthusiastically and correctly. Our program measure who deserves a reward.

“There is no better way to measure the quality of your Service Strategy and Training, other than Mystery Shopping.”


Every strong brand shares the same key, and that is: CONSISTENCY
From product to service, consistency is crucial to convince customer that your brand is trustworthy and dependable. Unfortunately changes and human error are inevitable in business, especially in service management.
That is why, it is essential to repeat Mystery Shopping campaign regularly over time to maintain consistency of the customer service quality in your company.

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