Helping Businesses Understand and Improve Real Customer Experience

Evaluate Indonesia is a Customer Experience & Service Quality Intelligence company that helps businesses measure actual customer experience, monitor operational execution, identify service quality gaps, and transform insight into measurable improvement initiatives.

Originally established as a mystery shopping company, Evaluate has evolved into an integrated operational intelligence partner combining:

  • Customer experience monitoring
  • Operational quality audits
  • Customer insight research
  • Capability development
  • Service improvement programs
Evaluate Indonesia team reviewing customer insight data Evaluate Indonesia team reviewing customer insight data

Our Vision

To become Indonesia's leading customer experience and service quality intelligence company.

Our Mission

  • Help businesses improve customer experience across every customer touchpoint.
  • Deliver reliable operational and customer insight nationwide.
  • Support businesses in building consistent and measurable service quality standards.
  • Transform customer interaction into actionable business intelligence.
  • Develop customer-centric businesses through insight, monitoring, and capability improvement.

Core Values

Human-Centered

Human-Centered

We understand business through real customer experiences.

Integrity

Integrity

We maintain objectivity, confidentiality, and data quality.

Reliability

Reliability

We deliver dependable nationwide execution and insight.

Precision

Precision

We value accuracy and operational excellence

Curiosity

Curiosity

We continuously seek deeper understanding behind customer behavior.

Improvement

Improvement

Every insight should lead to measurable improvement.

What You Can Expect From Evaluate

Confidentiality

Confidentiality

We protect client information, customer data, project details, and operational findings.

Objectivity

Objectivity

We report findings based on actual interactions, field evidence, and validated observations.

Execution Discipline

Execution Discipline

We follow agreed scenarios, timelines, briefing standards, and project requirements.

Responsive Coordination

Responsive Coordination

We provide clear communication, timely updates, and fast follow-up during project execution.

Quality Assurance

Quality Assurance

We apply validation, evidence checking, logic review, and reporting quality control.

Partnership Mindset

Partnership Mindset

We work as a reliable operational partner focused on long-term trust and consistent delivery.

“

We earn client trust by protecting every detail, validating every finding, and delivering every project with discipline and integrity.”

Evaluate Indonesia at work

For over a decade, Evaluate has partnered with businesses to measure customer experience, assess operational excellence, and uncover actionable opportunities for improvement through reliable research and evaluation programs.

10.000+ Mystery Shoppers & Respondents

Supported by an extensive nationwide network of trained mystery shoppers and research respondents to ensure reliable customer experience and operational insights.

Nationwide Operational Coverage

Operational deployment capability across major cities and regional areas throughout Indonesia, enabling consistent monitoring and field execution nationwide.

Multi-Industry Experience

Extensive experience supporting customer experience and operational evaluation projects across retail, banking, F&B, automotive, healthcare, property, and service industries.

Flexible Project Deployment

Adaptive operational approach designed to support various project scales, timelines, locations, and customized client objectives efficiently.

Professional Memberships

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Professional association for mystery shopping and customer experience professionals.

Indonesian market research professional association.

Ready to Improve
Customer Experience & Service Quality?

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