As explained before, mystery shopper is a challenging job. As a profession, mystery shopper has a specific qualification that means not everyone can do it right. This job is not suitable for them who’s just love shopping.

A great mystery shopper is the dutiful one. It means, the shopper fully understand the rule/direction, scenario, and the work schedule provided by the client, while also doing all of it during the mission. The more comply the shopper, the more capable them in making a significant professional report.

Furthermore, for those interested to be a mystery shopper, please noted these principal rules.

1. 1. Doing visit
      1. In order to observe the true nature of the performance from a customer service strategy standard, a shopper is suggested to conduct the visit during rush hour. The natural behavior of the employees would clearly be seen while they’re dealing with a hectic situation.
      2. The shopper’s appearance and behavior should be natural just like the ordinary customer. Be sure that you’re not drawing attention and looked more prominently than the other people around. Paying attention in overall aspect, from the way of dressing, communicating, even to your gesture. Avoid asking too detail to the employees, unless it’s ordered by the client.
      3. Don’t let your temper affect your work, especially when you facing the unwilling condition. Also, don’t let your mood determine your performance and disturb your job that day.
      4. Collect the itemized receipt instead of payment receipt. The itemized receipt contains the detail item and price per item you’ve bought. Keep this receipt in the safe place.
   2. Writing report
      1. Write your report as soon as possible, while the experience still fresh in your memory. The more you delay the report, the more fading the detail in observation. Although, it doesn’t mean that you have to directly write the report while you still on the mission, even at the obvious place where the employees can see your activity. If you want to write it right away, just move to the more private spot, such as the fitting room or the toilet.
      2. Write the report as detail as you can. Describe the experience clearly to explain the behavior. Example, write “the employee A was greeting me with a huge smile as I walk into the store. She shook my hand and directly asked what I need”, instead of “the employee A is really nice”. Avoid giving your opinion on the report to maintain objectivity.
      3. Attach the complete documentation as the evidence of your visit. The primary documentations pervade the photo of the store, receipt, brochure/name card/pamphlet. You also need to mention the name of the employee that interacted with you on the visit and what did they offer to you.
      4. Check the report thoroughly. Use the spell checker application to avoid the typing error. While writing the report, always refer to the correct grammar and other basic writing rules. Moreover, never use the caps lock because it feels not polite in general (unless it’s specified)

To be the expert mystery shopper, always rely on this rules while running your mission. Do your task well and have fun shopping!

Every company basically has different goals. As the consequence, mystery shopping service should be available in various kinds, referring to the needs of each client.

You already knew the general concept of mystery shopping, thus this time you’ll have to understand deeper about the variety of mystery shopping services. Evaluate Indonesia primarily offers mystery shopping on 5 focus of services, mentioning:

1. Customer Experience Evaluation ; Every company has distinct customer service strategy. Mystery shopping is specifically about finding out the experience felt by the customers based on how the company runs their strategy. Does the company run the strategy well? What does the customer feel while experiencing it? Does the strategy successfully pamper the customer?
2. Competitor Evaluation ; Sunny Chawla (marketing manager of SeoCompanyExperts) said that the competition which forces the company to move forward, hence it’s important for the company to evaluate the competitor. Mystery shopping can be conducted to observe your competitor. In this case, mystery shopping is performed on the competitor company to find out their strength, weakness, and characteristic. As the result, you can identify the right strategy to win the competition.
3. Compliance Evaluation ; Mystery shopping can be guided to observe the level of employees’ compliance towards the rules and strategy made by the company. The result will show you on how good the employees complying your SOP, what did they miss, also the possibility of why they can’t do it well.
4. Incentive/Reward Evaluation ; Incentive/reward is a very good way to motivate your employee that shows the best performance. Mystery shopping is existed to observe the true nature of your employees’ performance causing you to be able to decide who deserves the incentive/reward. 5. Corporate Governance Evaluation Governance corporate are expected in giving the best service to the public. Therefore, mystery shopping can be used significantly to monitor and enforce the important standards and rules of the governance; in order to reach the corporate culture that capable in serving the society well.

To conduct the business research or assesment, you can choose only one service from those options; or else the whole services at once for the more comprehensive evaluation. It’s suggested to discuss your problem to Evaluate Indonesia first, in order to find the most suitable service you need.

Credit  :  https://www.mostlyblogging.com/competitor-analysis-seo/

Mystery Shopping intends to make sure the execution of the company’s customer service strategy runs really well according to the plan and the company’s goals. It’s simply because the good strategy concept will be worthless when the execution is bad.

The important thing you need to remember is that the effectiveness of the research and evaluation is also determined by its data quality. Data consists of information that gives knowledge to the user. It doesn’t matter how good the research scenario you’ve built, if the quality of the collected data from the research is bad, it is much more worthless. Do you really want to swallow big disappointment because the results are unusable, while you already spent a big amount of money to hold the research?

Mystery shopping has a long and complex process. While implementing this method, certainly there are some unpredictable conditions. Accordingly, Evaluate Indonesia usually validate the data comprehensively to make sure the data quality. This validation is run by the experts within 8-year experience on the field while getting support by the advanced technology tools.

The data processing on Evaluate’s business mechanism consist of several steps. The first step is initiated by gathering the result data from mystery shopping, including the evidence of the shopper visit. Next, the gathered data will pass the validation process, where the whole data from the shopper will be checked and compared one to another in order to assess the accuracy, consistency, objectivity, and the truth.

If the data is proven to be valid, the next step is where the team will conduct the analysis to find the core information. Otherwise, the data gathering process will be repeated if the data is considered not valid.

Furthermore, the core information is going to be processed into a valuable report, according to the client’s need. The report itself must comply the value of understandable, complete, detail, and meet the goals. Finally, the report will be used as the client’s evaluation material so they can formulate the right solution in order to reach the goals.

Credit Image : http://bigdata.black/training/tutorials/what-is-data-quality/